I or We? When Promoting My House Cleaning Biz

I or We? What term should I use for when talking to cleaning clients? Right now it’s just me, but I don’t want to sound like a small company. Is one better for customer service?

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Hi there. I’m Angela Brown, and this is Ask a House Cleaner. This is a show where you get ask your house cleaning questions, and I get to help you find an answer.
If I don’t have the answer, I probably know somebody who does. I’m connected to the best and the brightest minds in the housecleaning industry. Now I’ve been a professional house cleaner for 25 years, and I’ve made all the mistakes myself so you don’t have to.

So how do you ask a question? You go on over to https://AskaHouseCleaner.com and in the bottom right-hand corner there’s a little blue button. It says ask Angela a question.
If you click on that button, a little microphone pops up and you can ask your question right into the website.
That saves it as an MP3 file and it sends it to me right here at this show. And then I can get back to you with an answer. Yay! Okay cool.

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Today’s Question: I or We? When Talking About My Cleaning Biz

Today’s question comes from a woman, who is creating her procedures for her business. And she says; “Do I use the word I or the word we? Right now it’s just me. I’m the only one in my business. But when I go on an initial walk through it with a client, and the client starts asking me about how my business operates, am I supposed to say we do it this way? Or do I say; I do it this way? What is the appropriate thing? Because one day I’m going to hire more people, but right now it’s just me.”

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i or we, couple on walk through to bid a cleaning jobToday’s Answer: I or We? When Talking About My Cleaning Biz

Okay, so my suggestion to you is this;
Get in the habit of using the term “we.” Very rarely does anyone ever work alone.

In my business when I got started it was just me. But I didn’t work alone. I had a circle of influence that was other people that I called that I spun ideas off.
There are people that gave me advice. I had clients that gave me advice.  And would help me figure out the ins-and-outs of the housecleaning business.
So it was a collaborative effort from the beginning it was me, it was not just me and I.

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You Rarely Work Alone – Even When You Do

And as I created scenarios and solutions for my business “this is how we operate.”
Right? And then as I got married, my husband was very supportive, and I would spin ideas off of him.
So very rarely do we work alone and as you hire people you bring them in your business, you don’t want to be in the habit of always saying “I,” “I,” “I,” because it’s not just about you.
It’s about us. This is a collaborative effort, and you want to encompass everyone. You want everybody to feel like they are a part of that exclusive, Inner Circle that is your business.

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Business Groups and Circles of Influence

Now, I have a Facebook group that is a closed private Facebook group for professional house cleaners.
If you are a professional house cleaner and you’re not a member of that group come on over. There are thousands of people in that group that freely share ideas about the housecleaning industry and answer questions, and they’re all very helpful.

Because we’re not competing directly with each other, we are collaborating. There’s a huge difference, right? This is not just about myself. “I’m the Lone Ranger, and I’m going out here to clean houses.”

This is there’s an entire industry, and housecleaning industry is a multi-billion-dollar industry to huge industry.
And it’s pretty easy to get into. It doesn’t require a whole lot of upfront costs. And it doesn’t require a college education. And there aren’t a lot of barriers that prevent you from getting into the housecleaning business.

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Every Business Starts As One Person

But I will tell you this; it is a business. And so all the rules that apply to regular business also apply to house cleaning.
And so as you start your house cleaning business yes, you may only be one person.
But the sooner you take on the philosophy of we; it is we as a team, we are building this business.
The sooner and the quicker your business will grow because at an unconscious level you’re sending a message; “Oh I’m The Lone Ranger I do this myself, or you’re sending a message that says we are doing this.”
And as you hire more people and you bring them into that space, it’s a collaborative effort that your unconscious mind already recognizes because you’ve already programmed your mind to consider this as a team.
So even if you’re just starting out today, you’re one person, my suggestion to you is using the word we and move from there.

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That’s it for today. Ask your questions over at https://AskaHouseCleaner.com and if you found this helpful, please pass it along or share it with a friend so that they can listen as well.

Until I see you next time, leave the world a cleaner place than when you found it.

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About @SavvyCleaner // Angela Brown

Angela Brown, The House Cleaning Guru // Founder of SAVVY CLEANER // Author of the book: How to Start Your Own House Cleaning Company