“Should you put your face on printed ads as part of a creative advertising campaign? I’m trying to grow my cleaning company and we’ve done cleaning videos and wonder if you should put your face on printed ads?”
Angela Brown, The House Cleaning Guru says your face on printed ads is different from social media. We Ask a House Cleaner about creative advertising and other ways to market your cleaning business.
Today’s sponsors are Savvy Cleaner Training (for house cleaners and maids.) Savvy Perks (employee benefits for small businesses.) My Cleaning Connection (a resource hub for cool cleaning stuff.) And HouseCleaning360 (a hub connecting home service providers with homeowners.
Listen: Your Face on Printed Ads or Company Van?
Watch: Your Face on Printed Ads or Company Van?
Hey there, I’m Angela Brown, and this is Ask a House Cleaner. This is a show where you get to ask a house cleaning question, and I get to help you find an answer.
Question: Your Face on Printed Ads or Company Van?
“Do you think it’s a good idea to put my face as the owner in my advertisement?
I want to grow my cleaning company. I don’t know if wrapping my car with my face will get in the way, or I should just do a stock photo like everybody else does. Your advice would be appreciated.
Again, thank you, and thank you for all the great podcasts and videos that you put out there for people like me who struggle to get past a plateau. Thank you again very much.”
Should You Put Your Face on Printed Ads?
Should you put your face on the side of your car, or in your advertisements as a good business move? My suggestion to you is no, and here’s the reason why.
We see this a lot in real estate.
There are realtors that will put their face on the front of the signs that are outside the houses that they’re selling.
But a lot of the pictures are 5, 10, 15-years old, and they don’t look like the person that’s actually selling the house.
Now, I know we’re trying to create some face, name, brand recognition, that kind of thing, and that is the reason why we have logos.
Be Careful About the Face You Associate with Your Brand
If you have a parked car in front of a house, I don’t want your face on it for several hours a day. Yes, it creates a brand association, but what happens when you expand your business?
Now you have five or ten different employees, and they don’t look like you. And the customer wants to hire the face that’s on the side of the car. But now you’ve locked yourself in to being a one-man show.
And so, you want to use your logo to market your cleaning business.
Your Face on Printed Ads vs. Social Media
Now, the good news about social media is you can update your picture every day if you want. There’s actually a guy I know that does this. He updates his profile picture every day.
It’s funny because that’s probably overkill. But you can update your online photos as much as you want. Instead of having a 10-year old headshot that doesn’t look like you anymore, you can update your picture on a regular basis.
Now if people want to hire you, and they see a cleaning car in their neighborhood – they will check out your social media advertising.
When they look you up they will see your face on printed ads online.
And you can have an entire page on your website dedicated to the team behind your company.
You can use that in your marketing, but I would not put it in printed ads, and I would not put it on the side of your car for that reason. You don’t want to lock yourself in.
Your Face on Printed Ads Locks You into Outdated Ads
If you spend a lot of money on advertising, yard signs, auto wraps, and business cards the information will stay the same for a while. But your face will change. Your hairstyles will change. You will gain or lose weight. And rarely do we look the same as long as our printed ads are in circulation.
You have long hair – then summer comes and you cut it – now you don’t look like your photos of two weeks ago.
So, for house cleaning, I don’t recommend it at all. I’m sure you have a lovely face, and I’m sure that when people see if they would want to hire you, but I don’t want you to lock yourself in.
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Resources For This Episode
How to be The Startup Hero: A Guide and Textbook for Entrepreneurs and Aspiring Entrepreneurs – https://amzn.to/2KjYd4v
Measure What Matters: How Google, Bono, and the Gates Foundation Rock the World with OKRs – https://amzn.to/2KovStP
The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out from The Crowd – https://amzn.to/2rOlrIv
How to Market Your Foreclosure Cleanup Business on a Shoestring Budget – https://amzn.to/2rGd4ze
The Ultimate Guide to Marketing Your Cleaning Business: 27 Proven Methods to Dominate Your Local Market and Be the Top Cleaning Business in Your Town – https://amzn.to/2jXit0M
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Permissions To Share
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My Cleaning Connection – Your hub for all things cleaning.
Savvy Perks – Employee benefits for your employees.