Do logo colors for your cleaning business matter? Did you know that logo colors trigger emotions like trust, reliability and caring? It’s true, there is a best color for a house cleaning logo.
Picking brand colors for your residential cleaning company should be well thought out and part of your brand strategy.
The emotions of color can be the difference between winning or losing a client.
Listen: Do Logo Colors For Your Cleaning Business Matter?
Watch: Do Logo Colors For Your Cleaning Business Matter?
Hey there, I’m Angela Brown, and this is Ask a House Cleaner. This is a show where you get to ask a house cleaning question, and I get to help you find an answer. You can find this and 400 other answered questions in this series on our YouTube channel.
Does Logo Color Matter?
Does the color of your logo matter if you’re getting started in the cleaning business? The answer is yes. And we’re going to talk about that today.
One prospective business owner has this question. “I’m really interested in starting my own business. And I want to first start off with the logo. I haven’t yet decided what colors. Would it be wrong if I chose to use your colors?
Not with the same logo or anything like that, because I’m creating my own logo, but I wanted to find out if it is possible to use your colors.”
Can You Use Another Company’s Colors?
Would it be wrong for you to use the colors that I used in my logo? The answer is no. You’re perfectly welcome to do that. I do not own colors.
I don’t think you can trademark colors. They are public use. You can choose whatever color you want. There you go.
There’s a Psychology Behind Colors
There’s also a psychology behind colors. And if you are creating a logo and you’re getting started in the business, it’s more than a logo.
And I want you to be very clear about this. It’s not just a logo. You are creating colors that will be part of your company brand from here through eternity. So as long as you have your business, these are the colors of your business. So I want you to be very careful about the colors that you choose.
Maybe even do some research on it to figure out how those colors make you feel. Graphic designers make a lot of money because they make you feel a certain way when they create an ad that has certain colors on them. And home decorators make a fortune because they come in and they paint the walls a certain color. They elicit a certain set of emotions.
What the Colors Mean
Red, it’s a bold color. It talks about excitement and energy and passion and courage, right? Maybe you want red, bold colors in your logo.
Then there’s orange, which is optimistic and independent and adventurous. But, be very careful because even a slight shade change can change the meaning or the emotions that it draws to people.
Yellow is enthusiasm and opportunity and spontaneity. Lime green, which is the color that I chose, is a color of growth and dependability and harmony. That is exactly what I want to say when I get to your house. Growth and harmony and dependability. All right.
The Kelly green, which is the darker green that promotes safety and harmony and stability and reliability. Those are also very good things that you would want to say in the logo of your business. The lighter blue, which is the color that we use, is freedom and trustworthiness and wisdom.
Think About What Customers Want in Their Homes
Do you want someone showing up at your house that has wisdom? Yes, the answer is yes. Royal blue promotes trust and responsibility and honesty and loyalty. Again, another fantastic color that you may want to use in the logo for your business.
Violet is imagination and spirituality and compassion and sensitivity. It’s a color that professional organizers often choose.
And pink is compassion and love and immaturity and playfulness. I don’t want playfulness when you come to my house, I want dependability and reliability, right? But it’s a great color for a lot of things. So if you were talking about maybe a discount or you’re having a sale or a special or something pink might be a fun color to throw in there.
You Want to Have More Than One Color
If you have a png file for your logo, which is an invisible background, there are times you’re going to want to put your logo on top of another background. So, you’re going to need a complimentary color to make that logo pop.
Brown is a good one. It suggests reliability and stability and honesty and comfort. That’s a good color. Gray is neutral. It’s practical and conservative, which is why so many corporate logos have gray in them and the Navy blue, right?
Because that suggests honesty, loyalty, and dependability. And black is a power color. It speaks about control and authority and discipline and elegance. Lots of house cleaners use black as their pop color in their logo.
Choose Colors That Give You Feelings You Want
As you grow through your business, you may wrap your car in a specific color. Well, every time you go out and get in your car, you’re going to see that.
So it has to be a color with feelings that make you happy and that draw emotion that you want to suggest in your business.
It’s Never Just a Logo Color
So even though it’s just a color, it’s not ever just a color. So the reason that I bring this up is I want you to stop and think, is this color that you’re bringing into your business?
Is it a color that’s bold? Is it a color that makes you feel powerful, a color that makes your heart sing? Use this color for your uniform too. You want to be wearing something that makes you feel good, but also a color that makes your clients feel good too.
If that makes you feel this way, then it’s not going to be a great color for you. Pick something that is going to make your business pop. That’s going to stand the test of time. That is going to be a color you are associated with from here on out. The color of your logo is going to help build your brand and push you forward.
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