The 22 Immutable Laws of Marketing offer a compendium of twenty-two innovative rules for marketing.
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
There are laws of nature, so why shouldn’t there be laws of marketing?
Al Ries and Jack Trout are world-renowned marketing consultants and bestselling authors. They have some interesting ideas. You can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics.
Why then, shouldn’t there also be laws of marketing that must be followed to launch and maintain winning brands?
In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules. Rules for understanding and succeeding in the international marketplace. From the Law of Leadership to The Law of the Category, to The Law of the Mind. These valuable insights stand the test of time and present a clear path to successful products.
Violate them at your own risk!
About the Author
Al Ries and his daughter and business partner Laura Ries are two of the world’s best-known marketing consultants, and their firm, Ries & Ries, works with many Fortune 500 companies. They are the authors of The 22 Immutable Laws of Branding and The Fall of Advertising and the Rise of PR, which was a Wall Street Journal and a BusinessWeek bestseller, and, most recently, The Origin of Brands.
Al was recently named one of the Top 10 Business Gurus by the Marketing Executives Networking Group.
Laura is a frequent television commentator and has appeared on the Fox News and Fox Business Channels, CNN, CNBC, PBS, ABC, CBS, and others.
Their Web site (Ries.com) has some simple tests that will help you determine whether you are a left brainer or a right brainer.