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Influence: The Psychology of Persuasion, Revised Edition

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Influence: The Psychology of Persuasion explains the psychology of why people say “yes”—and how to apply these understandings.

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Influence: The Psychology of Persuasion explains the psychology of why people say “yes”—and how to apply these understandings.

Influence: The Psychology of Persuasion, Revised Edition

This classic book on persuasion, explains the psychology of why people say “yes”—and how to apply these understandings.

Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. He has thirty-five years of rigorous, evidence-based research. Couple this with a three-year program of study on what moves people to change behavior. And you have this highly acclaimed book as a result.

You’ll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them.

Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

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