[vc_row][vc_column width=”2/3″][vc_column_text]Social media presence for house cleaners, is that the same as a social media profile? And if I want to grow my cleaning company do I need a social media presence on all the platforms or can I just do Facebook?
Angela Brown, The House Cleaning Guru on today’s Ask a House Cleaner tips the maid in the direction of social media presence.
Social media marketing for house cleaners is about being social, it’s about media and it’s about your profiles. Your customers want to know “Who is coming to clean my space?”
Today’s sponsors are Savvy Cleaner (House cleaner training.) HouseCleaning360 (Business Backend has all sorts of help for the small business owner.) Savvy Perks (Employee perks for the small business owner.) And My Cleaning Connection (a hub for cool cleaning stuff.)
Listen: Social Media Presence for House Cleaners
Watch: Social Media Presence for House Cleaners
Hey there, I’m Angela Brown, and this is Ask a House Cleaner. This is a show where you get to ask a house cleaning question, and I get to help you find an answer.
Question: Social Media Presence for House Cleaners
“Social media presence, do you use your personal social profiles to build your business. Or do you create all new profiles for your business account?”
We’re going to talk about that today. It’s a question that comes from Brenda and it’s a valid question with a variable answer.
Social Media Presence – Well, Who Are You?
All right, that is a trick question, and it’s going to depend based on who you are. Now, I hate to give based on and variety answers because there should be just cut and dried answers. This is not the case. There are some do’s and don’ts for social media in your cleaning business.
Here’s why. There are a lot of people that are not professional. And so, they go on social media and rant. They get angry, and they cuss, and they have pictures that are inappropriate for a business situation. And they go on these political tirades.
Okay, so if that’s who you are, do not connect that to a social profile your customers will see. Keep that personal.
We do not want to tag that to your business account because you’re going turn off a lot of people, and you’re going to lose a lot of customers. When people look at that, and they’re like, whoa, that is not a person I want in my home.
Create a Social Media Presence for Your Business
So, the answer is, create a business profile. This profile you will use for social media marketing for your business. This is a profile for LinkedIn, Facebook, Twitter, Snapchat, and Instagram.
You want your business name. And so, you will be connecting your personal profile if your personal profile is a cohesive message with your brand. Now, for example, let’s suppose you are a passer-through. A pothole account, or a pothole business. A pothole business is somebody who starts a business, they run it for a couple of months, they give it a try, and then they’re like, “this isn’t for me”.
Then, they move on to create another business or find a different job. You’re not grabbing a jackhammer and drilling a great big hole in the ground. You’re not building a tunnel to build a huge infrastructure for your business. It’s just a little pothole in the ground. You’re going to try it out for a little bit, and then you’re going to move onto the next thing.
Skip the Social Media Presence for a Pothole Business
If you’re a pothole business, skip the social media presence. If you’re going to be on to the next job or business in a couple of months, you’re wasting your time.
You’re not going to be doing anything long enough to actually make a difference.
But, here’s the catch. If you’re going to be building an empire, you need to dig as deep a hole as you possibly can go.
Create a Profound Social Media Presence If You’re Building an Empire
If you plan to be here for the long haul – you’ll want to go as deep as you can with your social media marketing.
You want to make sure that your social media handles match your URL on your website, and that matches your company name. I’m just giving you an example, but let’s say that your company name is Happy Home Cleaning. You want HappyHomeCleaning.com. You want your handles on social media to be HappyHome.
You want all these different social media handles to match your URL and to match your company name.
You’re going to be digging a deep hole, and you want everything to connect. And so, if, like I say, if you’re just a pothole business, there’s no sense even bothering. There’s no sense going to all the trouble, just use your personal Facebook profile.
Create the Character You Want to Represent Your Business
If you are a person who rants on social media, and you cause lots of chaos, and you’re dramatic and theatrical, and all these things, that’s fine.
There’s nothing wrong with that. But you may want to create a business page that is just your persona for marketing.
So, in this moment, you’re like an actor. You’re creating a character. The character in acting has a breakdown. The breakdown will say “this is how old the character is. This is what the character wears. And how the character feels about life. This is their outlook and their philosophy.” You want to create a character for your business.
Your Customers Will Search Your Social Media Presence
The reason I say that is this, people will be searching social media for you. And when they find you, there should be photos that look like the person that will show up to clean their house.
So, if, if you’re covered in tattoos, and you have facial piercings, and you’ve got this wild look, I would say tidy it up. Get a business picture that is inviting. Link your professional photo back to your business profile. This goes on LinkedIn, and Facebook, and all the different social media that you’re going to be using for your business.
Create a professional character that people want to invite into their home. Link to this profile – not the one of you ranting. Save your “none ya business” attitudes for your personal profile – not your business profile.
Create a QR Code for Business Cards and Worksheets
Add a QR code to your business cards and worksheets. The QR codes will lead your prospects and customers to the professional version of you.
Direct the social media conversation to the professional social media presence you have created.
You don’t want your customers doing random Google searches and finding the rebellious character you wish you could erase.
If you are in fact digging a tunnel, and you’re building something huge, you want to make sure that the message you send across the board is cohesive.
Extend Your Social Media Presence to Real Life
Every time you show up for a customer’s house, look the part. Look like the pictures they saw of you on the social media. Make sure that when you do the job, it matches the words that are on your website and your webpage, so that they say, oh yes, ‘she was consistent. He was reliable. She showed up on time. He has 100% satisfaction guarantee and all the things that you promised.
Honor the words on your website and the pictures you use to promote yourself. If you have flashy pictures of immaculate homes on your website – leave the homes you clean in that condition.
In other words, deliver what you promise.
If a customer calls you for a satisfaction guarantee. Don’t argue. Deliver the goods. Go back and re-clean the place with an awesome attitude.
Your Social Media Presence Includes Customer Reviews
Now, one word to the wise about social media. It goes both ways. What your putting out, is what you’re controlling.
What you can’t control is what comes back in. When a customer comes back to your social media, they have the power to leave you a 1-star review and say, you know what? “This does not match at all. The person that showed up didn’t look like this.
She showed up didn’t act like this. He showed up didn’t deliver the promised cleaning.”
Your customers continue your social media presence by backing up your message.
And if that message doesn’t match, they will blast you on Twitter, and Instagram, and Facebook, and Yelp, and Google.
And then you will spend a chunk of your time then, in what we call reputation management, trying to reconstruct the image of yourself.
Create Your Narrative in Your Social Media Presence Up Front
My suggestion is this, reconstruct the image of yourself upfront. Decide who you want to be. Decide who you want to look like. Create at least one personal profile of the character you are promoting.
This personal page needs to have hobbies, a family and/or pets. Show the human side of you. Nobody is all business – nor should they be. But you can leave out the political rants and anger issues.
Just remember that the version of you your customers see will expose or promote you. Create a social media presence that will bring you business for years to come.
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Resources For This Episode
Social Media Marketing Workbook: 2018 Edition – How to Use Social Media for Business – https://amzn.to/2HZlwk2
Social Media Marketing 2018: Step by Step Instructions for Advertising Your Business on Facebook, YouTube, Instagram, Twitter, Pinterest, LinkedIn and Various Other Platforms – https://amzn.to/2HxHVDS
500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Pinterest, Google+, YouTube, Instagram, LinkedIn, and More! – https://amzn.to/2r0Hr2p
7 Reasons Why Your Business Needs to Be Using Social Media – https://amzn.to/2Jonpq3
SEO 2018: Learn search engine optimization with smart internet marketing strategies – https://amzn.to/2HsJuar
SEO Fitness Workbook: 2018 Edition: The Seven Steps to Search Engine Optimization Success on Google – https://amzn.to/2JrMKiQ
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Permissions To Share
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