{"id":65837,"date":"2021-07-28T21:32:21","date_gmt":"2021-07-29T01:32:21","guid":{"rendered":"https:\/\/askahousecleaner.com\/?p=65837"},"modified":"2021-08-09T18:53:15","modified_gmt":"2021-08-09T22:53:15","slug":"local-cleaning-company","status":"publish","type":"post","link":"https:\/\/askahousecleaner.com\/local-cleaning-company\/","title":{"rendered":"Are You a Local Cleaning Company with Online Clients?"},"content":{"rendered":"\t\t
You may be a local cleaning company, but your clients are online. And if you think that you’re smart enough to sidestep the algorithms, you are sadly mistaken as far as the success of your business goes. Now there are two major events that happened in my lifetime that I will never be able to unravel, unpack, or even understand.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t One of them is the advent of the internet. Kind of just smacked me upside the head like I was standing still while I was running a local cleaning business. I thought it was going to go away, and it didn’t. The second thing that just blew me off my rocker was the algorithm that drives the search engines.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Okay, super weird that it would happen in my lifetime, but here’s one thing that I discovered. I have discovered that if you are going to run a business, you’ve got to <\/span>play to the algorithm rules<\/span><\/a>. All right. And the algorithm keeps changing, they keep tweaking things to make a better user experience. But here’s what I discovered.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t In the summer of 2015, my business pivoted. We had a troubled teenager come to live with us who was suicidal and destructive and she was violent and a whole bunch of things.<\/span><\/p> In order for me to continue my business, I was going to have to make some severe changes. Because I couldn’t take her to work with me. And I was going to be unable to leave her alone while I went to work by myself. And so, during that weird window of time, I was able to sell my local cleaning business and start over again, online in an industry I knew nothing about.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t \u00a0There was one moment where I realized, oh, I should probably be on Facebook. So, I built a Facebook page for my business. Now I had a roaming <\/span>Facebook page<\/span><\/a> that was for Angela Oberer which is my married name. And I was like a ghost in a graveyard. I had to pop by every eight months or so and go like, boo!<\/span><\/p> Then I would pop out again. But for Angela Brown, that’s how all my customers knew me. I decided that I would create an Angela Brown Facebook page. So, I did. And within about 15 minutes, my brother called me from Milwaukee and he said, oh my goodness, are you okay? And I said, I’m okay. What happened?<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t He said, I see that you’re Angela Brown now on Facebook. And I was like, no, no, no, no, no, no, no, no. In fact, what happens is I’m selling my business and I’m just going to be using the Angela Brown name. I’m going to be working online. Now. He goes, oh, I’m so relieved. I thought you were getting a divorce. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t But a few minutes later, my sister called me from Texas. She was like, oh my goodness, do you need a place to stay? I’ve got a couch. You can come stay with me. I was like, I love you. And I would love to come visit, but why would I stay with you on your couch? She’s like, because you’re getting divorced. I saw your Facebook page and I’m like, I’m not getting divorced. Pat is still here.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t I asked her, how did you know about the Facebook thing? She said, because Facebook linked us together. I said, no, it didn’t, I didn’t tell Facebook anything. I didn’t give them any of my friends. And I made no connections whatsoever. I simply made a page.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t Well, here’s what happened. Facebook started <\/span>patching things together<\/span><\/a> based on my previous profile that I had set up. They started piecing together that I knew these other people. Do you know this person? Do you know this person?<\/span><\/p> And they’re like, yeah, that’s my sister. What is she doing under this name? So quickly? I went online and I made a note. I said, I’m not getting divorced. I wanted to give you a heads up. I’m selling my business.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t I’m going to be going online. And about an hour later, one of my clients called, what do you mean? You’re quitting our service. Whoa, what just happened? All of a sudden Facebook was telling secrets that I wasn’t prepared to tell. I had zero control. And then I realized, wait a second, <\/span>I do have control<\/span><\/a>.<\/span><\/p> This is a train that has already left the station and it just stopped at my town. And if I jump on, I can go for the ride. I’m not the one that has to pay for the billion-dollar algorithm. They’ve already paid for it.<\/span><\/p> They’ve already figured out who my customers and clients are. And they’ve already figured out who I know and without typing any information it has started patching together, all of these dots.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t When I said how’s cleaning inside Facebook, it started creating a whole bunch of friends and other local cleaning businesses that it started bringing to me.<\/span><\/p> Then what was interesting is I <\/span>created a Facebook group<\/span><\/a> and in a couple of years, Facebook has found me 15,000 business owners that have come to me and said, \u201c<\/span>Hey, we want to be part of what you’re doing<\/span><\/i>.\u201d I’m like, whoa, this is an amazing algorithm.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t The reason I bring this up is this. If you’re online and all of us are, if we have smartphones, we think that we’re smart enough. We can have this profile over here and a different profile over here. And our customers <\/span>will never find it<\/span><\/a>. I’m here to say, don’t be such a fool.<\/span><\/p> Your clients are online. If you are a local cleaning company and you are in a city and you work around a few houses, I promise you this, all of your customers and clients are also online. There are savvy ways that they can do like a reverse white pages and just type in your phone number.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\tYour Local Cleaning Company Needs the Algorithm Rules<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
When I Started My Facebook Page<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
What Happened When I Started My Local Cleaning Company Page<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
Facebook Linked My Family and I Together<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
You Have Control When Your Local Cleaning Company is Online<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
Facebook Brought Clients and Companies to Me<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
Everyone is Online These Days<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
Your Online Clients Don't Have to Be Your Friends<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t